{"id":10777,"date":"2024-11-19T10:10:34","date_gmt":"2024-11-19T09:10:34","guid":{"rendered":"https:\/\/commercialisation-new.dev.remediagroup.it\/?p=10777"},"modified":"2025-01-24T15:09:07","modified_gmt":"2025-01-24T14:09:07","slug":"the-inspiring-ventures-of-female-founders-in-esa-bics","status":"publish","type":"post","link":"https:\/\/commercialisation-new.dev.remediagroup.it\/?p=10777","title":{"rendered":"The Inspiring Ventures of Female Founders in ESA BICs"},"content":{"rendered":"<p>In the realm of aerospace and engineering, innovation is the key to overcoming challenges and pushing the boundaries of technology. The <strong>European Space Agency Business Incubation Centres (ESA BICs)<\/strong> play a pivotal role in fostering this spirit of innovation, providing a launchpad for start-ups that are shaping the future of technology.<\/p>\n<p>This article spotlights the inspiring journeys of two remarkable female founders, <strong>Liina Freivald\u2019s journey with VAAL Airship<\/strong> and <strong>Katharina Kreitz of Vectoflow<\/strong>, who have turned their visionary ideas into reality with the support of the <strong>ESA BIC programme<\/strong>. Their stories are a testament to the power of perseverance, the impact of mentorship, and the transformative role of ESA BICs in nurturing entrepreneurial talent.<\/p>\n<h2>Entrepreneurial resilience at high altitude: Liina Freivald\u2019s journey with VAAL Airships<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10778 aligncenter\" src=\"https:\/\/commercialisation-new.dev.remediagroup.it\/wp-content\/uploads\/2024\/11\/EB20-Article-FF-Upstream-Article-Image-VAAL-1.jpg\" alt=\"\" width=\"1000\" height=\"632\" \/><\/p>\n<p>At 47 years old, Liina Freivald finds herself at an ideal stage in her career to dive into the world of start-ups. Having built a solid foundation from diverse roles in the financial industry and Microsoft, she is no stranger to the complexities of managing multiple responsibilities. \u201cI wasn\u2019t afraid to seek out different experiences early in my career, and that openness eventually led me to roles within the financial sector for over 13 years\u201d she reflects. This varied background equipped her with the business acumen and adaptability necessary to pursue her dream of developing VAAL Airships.<\/p>\n<p>The spark for VAAL Airships ignited in 2019, at a time when the world was grappling with the COVID-pandemic. Isolated but introspective, Liina saw the silver lining in working remotely, saving time, and reflecting on new ideas. &#8220;VAAL Airships specifically came alive during the pandemic when I had the chance to participate in two hackathons\u2014one on pandemic solutions, the other a <strong>space hackathon organised by ESA BIC<\/strong>&#8221; she recalls.<\/p>\n<p>Growing up in Estonia, Liina\u2019s connection to the natural world profoundly shaped her worldview. She developed an affinity for long-term thinking and sustainable business practices. \u201cMy parents were farmers and store owners, and everything we did had a business case, whether it was about migrating birds or seasonal farming\u201d she explains. This early exposure to the practicalities of managing small businesses laid the foundation for her later entrepreneurial ventures, which always held an eye toward the future and mutual benefit.<\/p>\n<h4>Looking at Earth from the pseudo cosmos<\/h4>\n<p>VAAL Airships, as it stands today, is a venture with big ambitions. While still in the early stages, the company has developed a roadmap to offer services akin to those provided by satellites, but through <strong>dirigibles<\/strong>. \u201cWe\u2019re focused on the pseudo cosmos, around 21 kilometres above Earth. We want to offer services like <strong>observability<\/strong> and <strong>connectivity<\/strong>, without the environmental and logistical risks that come with launching satellites\u201d Liina explains. One of the key benefits of airships, she notes, is that they avoid contributing to the <strong>Kessler syndrome<\/strong>\u2014a scenario where space debris in low Earth orbit could lead to a catastrophic cascade of collisions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10780 aligncenter\" src=\"https:\/\/commercialisation-new.dev.remediagroup.it\/wp-content\/uploads\/2024\/11\/EB20-Article-FF-Upstream-Article-Image-VAAL-2.jpg\" alt=\"\" width=\"1000\" height=\"632\" data-wp-editing=\"1\" \/><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-size: 10pt;\">Indoors test of 2 metres long prototype, visualisation of the buoyancy, body type and steering method for the Garage48 hackathon.<\/span><\/em><\/p>\n<h4>Challenges as an entrepreneur<\/h4>\n<p>The challenges for Liina have not only been technical but also personal. As a female entrepreneur, she has had to navigate a landscape where feedback can sometimes be skewed by biases. \u201cThe hardest part is understanding whether the feedback I\u2019m receiving is helpful or if it\u2019s given because I\u2019m a woman, or neurodiverse\u201d she admits. Despite this, Liina approaches every piece of feedback with a learning mindset, believing that, even if the advice comes from a place of bias, it can still offer valuable lessons. \u201cI tend to assume that I can learn and improve\u201d she adds.<\/p>\n<p>VAAL Airships is not Liina\u2019s first venture\u2014it&#8217;s her eighth. Her entrepreneurial journey is one of resilience and reflection, and she often stresses the importance of adaptability. \u201cWhen you start something new, there will be mistakes. It\u2019s easy to feel like failures are setbacks, but they\u2019re not\u2014they are learning opportunities\u201d she advises. This philosophy of continual learning has driven her to explore not only business but also technology, governance, and sustainability on a planetary scale.<\/p>\n<h4>Creating a sustainable future for space exploration<\/h4>\n<p>The <strong>support of ESA BIC has been pivotal to VAAL Airships\u2019 progress<\/strong>. From connecting her <strong>with local developers<\/strong> to <strong>offering space entrepreneurship training<\/strong> and <strong>access to a broader network<\/strong> across Europe, ESA BIC provided the resources Liina needed to take her vision forward. \u201cThey\u2019ve been a huge help, from conferences to contacts, and the Learning Hub has been invaluable\u201d she notes.<\/p>\n<p>Looking to the future, Liina is optimistic about the potential impact of VAAL Airships. With the advancement of lightweight electronics and material technologies, <strong>stratospheric observability and connectivity are becoming more feasible<\/strong>. \u201cWe hope to offer photos, videos, and internet connectivity from pseudo-space, all while avoiding the risks posed by space debris,\u201d she explains. This vision is not just about providing services; it\u2019s about creating a <strong>sustainable future for space exploration and connectivity<\/strong>.<\/p>\n<p>In her closing remarks, Liina encourages collaboration, suggesting that working with a partner on a shared goal can lead to unexpected synergies. \u201cIf it\u2019s possible, find a partner and meet once a week to focus on a specific topic. It feels manageable, and it can trigger other ideas in the process\u201d she advises.<\/p>\n<p>Her advice to aspiring entrepreneurs, especially women, is both practical and encouraging. \u201cIf financial security is important to you, don\u2019t quit your day job until you can confidently replace your income with your new work,\u201d she advises. Starting small and learning along the way has been a consistent theme in her career, and she emphasises the importance of being patient with oneself. \u201cThere are so many obstacles women face\u2014whether it\u2019s microaggressions or simply being underestimated. But with every challenge, there\u2019s an opportunity to learn and grow\u201d she says.<\/p>\n<h2>Katharina\u2019s journey: From aerodynamics to entrepreneurship with Vectoflow<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10781 aligncenter\" src=\"https:\/\/commercialisation-new.dev.remediagroup.it\/wp-content\/uploads\/2024\/11\/EB20-Article-FF-Upstream-Article-Image-Vectoflow.jpg\" alt=\"\" width=\"1000\" height=\"632\" \/><\/p>\n<p>Katharina Kreitz, a Munich native and co-founder of Vectoflow, has always been drawn to the world of mechanical engineering. Her academic journey took her through the specialised fields of gas dynamics, aerodynamics, and aeronautics. While at university, she often skipped lectures to immerse herself in the practical side of things, gaining invaluable experience at major companies like Airbus, Lufthansa Technik, NASA, and BMW. It was during these times that Katharina developed a particular <strong>frustration with the aerodynamics measurement systems she had to use<\/strong>. &#8220;There was only one supplier for the instruments, so there wasn\u2019t much to choose from&#8221; she notes, recalling the limited options and inefficiencies.<\/p>\n<h4>The lightbulb moment<\/h4>\n<p>Her idea for making better instruments was thus born from frustration. She worked on her master&#8217;s thesis at BMW, where she met her future co-founder, Dr. Christian Haigermoser. Their shared experiences led to a lightbulb moment. &#8220;We both sat in the wind tunnel one day, having trouble with the instruments again, and said to each other: <strong>why not make better tools with 3D printing?<\/strong>&#8221; Katharina and Christian took this idea to <strong>EOS<\/strong>, a leading 3D-printing company in Munich, and pitched their concept. The response was overwhelmingly positive, with EOS recognising the innovative and industrial potential of their idea, paving the way for test prints.<\/p>\n<p>Despite initial success, Katharina and Christian faced a significant hurdle when their application for an economic grant was rejected due to the absence of an &#8220;economic person&#8221; on their team. This setback did not deter Katharina. Instead, she decided to fill the gap herself, enrolling in a 10-month MBA program. &#8220;Finding a co-founder is harder than marriage&#8221; she reflects, emphasising the importance of a good fit and the intensity of the start-up journey. After the MBA, they met their third co-founder, Florian Whener, who joined them after completing the same programme.<\/p>\n<p>As the start-up began to take shape, they collaborated with the <strong>Technical University of Munich (TUM)<\/strong>, gaining access to wind tunnels and working from a space provided by TUM. This marked their first foray into the aerospace sector, with their <strong>innovative designs catching the attention of a Formula 1 team<\/strong>. Katharina recalls the excitement and disbelief when they received their first inquiry from the team: &#8220;At first, we thought our friends were hacking our website, because we didn\u2019t believe that an F1-team would contact us!&#8221;<\/p>\n<p>Their journey led them to the <strong>European Space Agency Business Incubation Centre (ESA BIC)<\/strong>: &#8220;A friend told me about ESA BIC, said to take the (aero)space technology to other areas&#8221; Katharina explains. The partnership with ESA BIC was instrumental in <strong>providing them with the resources to build their own wind tunnel<\/strong>, a necessity for their work on supersonic testing at Mach 1.5. &#8220;At ESA BIC, we got containers to work from. There was a huge hole in the ground, they dug the space out, so we were allowed to build the tunnel there&#8221; she adds, underscoring the critical role of the incubation centre in their development.<\/p>\n<h4>The only woman in the room<\/h4>\n<p>Katharina\u2019s journey as a female entrepreneur was not without its challenges. From her university days, she was often the only woman in the room, facing scepticism and outdated notions about her capabilities. &#8220;Guys actually told me to consider doing another study,&#8221; she recalls, highlighting the persistent gender biases in her field. Despite these hurdles, Katharina remained undeterred. &#8220;I just never listened to it. Just by being a woman, does not mean that I\u2019m not just as good or even better than men&#8221; she asserts.<\/p>\n<p>Combining her career with motherhood, Katharina took a brief break after giving birth, but quickly returned to her work. Her family supported her, so she could pursue her start-up.<\/p>\n<h4>Inspiring future female founders<\/h4>\n<p>Katharina continues, &#8220;If you bump into a glass ceiling, you have to find a way around it. If there&#8217;s no possibility to get around it, you might have to move away from it, even if it\u2019s just temporary. There are so many other possibilities in other places\u201d.<\/p>\n<p>For aspiring entrepreneurs, Katharina also offers practical advice: &#8220;<strong>Talk<\/strong> to as many people as possible about your idea. Don\u2019t be afraid that people will steal it&#8221;. She also emphasises the importance of <strong>self-care when starting a business<\/strong>. &#8220;The potential of working too much is higher when you launch your own company, so a strong advice is to have sports next to it. To get your head more relaxed&#8221; she suggests.<\/p>\n<p>Today, Katharina is not just a leading entrepreneur but also a mentor, giving talks and workshops to inspire young girls to pursue careers in any field they desire. This includes technical domains. \u201cI want to inspire them and show that they can do whatever they set their mind to\u201d.<\/p>\n<hr \/>\n<p>This article was written for the occasion of the 20 years anniversary of ESA BIC in Europe.<br \/>\nFor the full overview of this celebration, go to the LinkedIn group by clicking on the button below.<\/p>\n<a href=\"https:\/\/www.linkedin.com\/groups\/9855920\/\" target=\"_blank\" class=\"btn btn btn-outline-secondary ms-0\">Join the LinkedIn group<\/a>\n","protected":false},"excerpt":{"rendered":"<p>In the realm of aerospace and engineering, innovation is the key to overcoming challenges and pushing the boundaries of technology. The European Space Agency Business Incubation Centres (ESA BICs) play [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":10782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[250],"tags":[37,269,317,274],"directorate":[],"sts-api_categories":[],"esa-fields":[3,257],"class_list":["post-10777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stories","tag-earth-observation","tag-innovation","tag-space-exploration","tag-technology","esa-fields-aviation","esa-fields-space-exploration"],"acf":{"isam":[]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Inspiring Ventures of Female Founders in ESA BICs - ESA Commercialisation Gateway<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Inspiring Ventures of Female Founders in ESA BICs - ESA Commercialisation Gateway\" \/>\n<meta property=\"og:description\" content=\"In the realm of aerospace and engineering, innovation is the key to overcoming challenges and pushing the boundaries of technology. 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